Marcus
Hammarstedt

TLDR

I'm a highly adaptable designer with a passion for crafting intuitive and efficient products

I use code and design to produce the highest quality work that delivers business value and makes my team proud.

ROLES

AT A GLANCE

  • UI•UX•HTML•CSS•Javascript
  • Remote•Hybrid
  • Santa Cruz, CA
  • USA •Australia•Sweden
CORE SKILLS
UI

Designing and building intuitive and accessible interfaces for complex use cases such as medical diagnostics.

UX

Designing, preparing and conducting qualitative and quantitative research to inform decision making.

Dev

Deploying performant and accessible code to production environments through Git workflows.

Design Systems

Creating, maintainting and educating on Design Systems for small and large teams.

People

Defining and running inclusive hiring processes. Onboarding, mentoring and coaching others.

Team

Planning and leading sprints, introducing new team processes and company policies.

EXPERIENCE

With many years in the industry I've had the chance to work with some amazing people on some really interesting products

I've taken new products to market, lead product teams, built and educated on design systems, spearheaded accessibility initiatives and delivered solutions quickly by being lean and pragmatic.

See-Mode

Taking a new product to market globally as quickly as possible in the challenging medical technology and health space.

2020 - 2023

Redbubble

Establishing and maintaining a Design System to unite teams around a shared visual language and empower them to create scalable, high-quality products quickly.

2018 - 2020

Redbubble

Re-imagining the mobile product page experience as part of a large re-platforming initiative with a focus on performance and scalability.

2016 - 2017

THE HORIZON

I've recently moved to Santa Cruz, California with my partner and I'm excited to find a meaningful role where I can have an impact

That may be working on Design Systems, rapidly experimenting for growth, helping take new products to market, or simply consulting on short term initiatives.

If you're looking for someone and think I might be a good fit, don't hesitate to reach out.

THE BUSINESS

See-Mode is a relatively young Series-A funded startup with 25 employees that has developed the world's first AI software for analysis and reporting of vascular ultrasound. The product has distribution across USA, Australia, New Zealand and Singapore.

MY ROLE

As Head of Design I was tasked with establishing the right design, product and team foundations to set up the company for success as well as executing and delivering on product and design initiatives.

HIGHLIGHTS
Leadership

Nurturing a now-next-later mindset to help the company with focus

Design

Evolving the product for use in clinical settings within hospitals

Product

Taking on the additional role of Product Manager for 8 months

Hiring

Hiring our first Head of Product and second Product Designer

People

Mentoring and organising activities for growth and engagement

Design System

Delivering a new visual language and react component library

OUR CUSTOMER

The main user of the See-Mode product is a sonographer. They specialise in ultrasound and produce reports and diagnostic images across a range of examinations by operating ultrasound machines. Their reports are what doctors then use to inform the diagnosis and best patient care.

This is where See-Mode comes in — with automated reports for time saving, consistency and AI enhanced diagnostics for best possible patient outcomes.

DESIGN

I lead the product team through evolving the product from an early proof of concept to a production ready system for use within clinics around the world.

  • Performed generative research to uncover new opportunities
  • Validated ideas and clinical requirements with clinicians
  • Created a design system to help with consistency and efficiency of our product and our work
Before
After building out our new design system

PRODUCT

For eight months, during the search of our Head of Product, I took on the role of product manager in addition to my other responsibilities. I identified our most impactful opportunities and handled things like:

  • Quarterly and weekly planning & prioritisation
  • Writing product and design briefs
  • Leading team sprints
  • Onboarding new customers

PEOPLE

I was the hiring manager for the roles of Head of Product and Senior Product Designer, managed a Senior Product Designer and mentored a junior engineer. As part of hiring I also designed new hiring processess, take home challenges and onboarding documents.

I also introduced new processes for the team to have more autonomy and feel empowered to take initiative and identify opportunities. I organised field trips, provided resources to assist with understanding our clinincal work, shared insights, goals and work-in-progress, and helped establish company-wide policies for a more inclusive and remote-friendly workplace.

  • Established new hiring processes
  • Facilitated collaborative product and design kick-offs
  • Mentored and coached engineers and designers
  • Introduced and helped define company-wide policies regarding visas, wfh allowances and reimbursments for work-related purchases

ENGINEERING

When I joined See-Mode we didn't have a dedicated Senior Front-End Engineer. So I took on this role and made key decisions around the direction of our new platform.

  • Built a static version of the app in React as the foundation for our re-platforming
  • Invited guest speakers for talks and Q&A on re-platforming and front-end architecture
  • Facilitated technical integration discussions with hospitals
  • Performed code reviews

MARKETING

I delivered on a few lean experiments to see if we could improve acquisition through different product and brand messaging. I also wrote the script for and helped direct a short promotion video to be used as marketing collateral.